• Media Magnetism: The Art of Becoming More “Attractive” To The Media
  The caliber of relationships developed with the print, broadcast, and electronic media can make the difference between the limelight and anonymity. It can also help to significantly reduce your advertising and marketing budget while building unprecedented credibility.  In this informative, interactive workshop, you'll learn the imperative "dos and don'ts" of building those relationships, as well as methods of leveraging them toward business visibility and success for years to come. And the Top Dog should know… since October 2000, she’s been the recipient of over 350 free media mentions!

• Taking The “Work” Out Of Networking
  Networking is the most prevalent and cost-effective way for small businesses to attract new and repeat sales. In fact, it is 7X more likely to bring in business than all forms of traditional advertising and direct mail combined. So why is it that over 75% of all business people shy away from it?  With the Top Dog’s assistance, you’ll find it’s easy to change your mind about the networking experience. In fact, after this fun and thought-provoking workshop, you’ll never have sweaty palms or a tied-tongue again… heck, you could actually wind up enjoying the networking experience! And wait! There’s more! You’ll also walk away with a truly effective “elevator pitch” AND a sure-fire follow-up program that will optimize all of your future networking encounters.

• Position Yourself As The Expert
  The most effective way to dominate your marketplace…. and ultimately increase sales and profits… is to position yourself as “the” expert! By developing top of mind name recognition and the reputation as an authority figure, demand for your advice, products and services will skyrocket. During this fun and interactive presentation, Top Dog Eileen Proctor will reveal her Top 10 Low Cost/No Cost Ways to Position Yourself As An Expert… the same ones she’s utilized to establish herself as a powerhouse within the business, consumer and not-for-profit markets. You’ll be empowered with easy-to-implement, actionable tactics that will quickly and successfully elevate YOU to your rightful position as “leader of the pack!

• The Fun, Foibles & Financial Feasibility of Dog Daycare
  With the dog daycare industry being so hot, it’s no wonder that masses of pet lovers and professionals nationwide are ‘straining at the leash’ to be a part of it. Sounds fun and simple right? Not necessarily! Before em'bark’ing into this seemingly ideal endeavor, you owe it to yourself to attend this ‘doggone’ revealing look... the straight ‘poop’... about what surviving, and ultimately thriving, in the field of dog daycare en‘tails’. See if YOU have what it takes to succeed in this rewarding but challenging profession. Because, as Top Dog Eileen Proctor of Phoenix’s multi award winning It’s A Ruff Life! will tell you: it’s NOT just about petting puppies!

• To Cage or Not To Cage... That Is The Question
  Just because “cage-free” is becoming more common… and seemingly more in demand from customers… it’s not necessarily “right” for every business. Or, for that matter, every dog. Don’t miss this revealing seminar where you’ll hear about the risks and rewards of going cageless straight from the Top Dog’s mouth… Top Dog Eileen Proctor, that is! She’s been there, done that with her multi award winning pet service businesses It’s A Ruff Life! Dog Daycare and The Fluff Life at Ruff Life! Bow-Wow Beautification Center. She’ll have you howling with laughter while learning lots and benefiting bigtime from her paws-on experience.

• Don’t Just Build A Business… Create A Community!
  Of course it’s important to implement and enforce best business practices, but your ultimate success will be just as affected by how your company is embraced by the public: customers, the media, other businesses, and special interest groups. During this information-packed presentation, you’ll learn now to establish mutually beneficial long-term relationships with all of these populations… as well as how to penetrate existing communities and create your own exclusive communities that will set --- and keep --- you apart from the competition.

• Essential Elements of an Effective Marketing Program
  Marketing is believed to be the most instrumental force behind all truly successful companies. Unfortunately, somewhere along the way, most business owners forget that TRUE marketing is more than just advertising and PR... it’s a strategically-crafted orchestration of the five Ps: Product, Price, Place, Promotion & People!  Don’t miss this opportunity to have one of small business’ most respected marketing maestros, Top Dog Eileen Proctor, show you how to compose a harmonious marketing program that is sure to have your customers singing your praises! It’ll be music to your ears... and ultimately, money in your bank account!
   

• They’re Not Customers… They’re Your Outside Sales Team!
  It's no secret that the best source for new sales is word-of-mouth from satisfied customers. In that sense, they should rightly be viewed as your outside sales force... a critical component to your business's success.  In this information-packed presentation, you’ll learn sure fire ways to boost customers up the Loyalty Ladder... from mere "satisfaction" to a feeling of “ownership", as well as how to create, implement and optimize results from truly customer-focused Rewards & Referral Programs.

• Small Business POWER HOUR On The Road Show
  A unique new way to educate and engage your attendees! As the dynamic co-hosts of a weekly radio show, the Small Business POWER HOUR, Eileen Proctor and Susan Ratliff share the street savvy strategies, creative tips and proven business building tools that have positioned them as two of Arizona’s most respected and successful entrepreneurs. Taking it "on the road", they present practical, easy-to-understand information in a simulated radio-show format. The Small Business POWER HOUR on the Road Show provides a captivating, entertaining, rapid-fire dissemination of information that invites audience participation. Audience members will gain easy-to-implement, real-world information that will help them bring their businesses to the next level of success. And, meeting planners/promoters also benefit with multiple ways to derive revenue... Click Here To Find Out How!

• KEYNOTE
  Unleash Your Passion: From Boardroom and Boredom to Biscuits, Balls & Bellyrubs!
  How many have climbed the corporate ladder only to find that when they get to the top, they want to jump off! Or hit that glass ceiling and didn't want to break through. At age 44, Top Dog Eileen Proctor's life "went to the dogs" when she abandoned a successful 25 year career in corporate marketing to pursue her passion of creating a successful business that improves the quality of life for dogs and the people who love them, pioneering the dog daycare industry within Arizona's Valley of the Sun. Her story will evoke emotion, laughter, and a sense of true possibility as she guides the audience through her journey, and sets them on their path to living a life of no regrets.

• KEYNOTE
  You CAN Teach An Old Dog New Tricks: It's Never Too Late To Not Just Live, But LOVE Your Life!
  After six years of enviable business success, leading her chain of dog daycares to numerous awards and wait-list only status, Top Dog Eileen Proctor felt something was missing. She awoke each morning with an increasing realization that her true calling was to inspire others to pursue THEIR passions... to inform and empower people toward higher levels of personal and professional fulfillment. And so, at age 50, she removed her self-imposed choker collar, sold her business at the peak of its popularity, and em'bark'ed on a new career as an "I've done it, you can too" motivational speaker. Audiences will laugh, cry, nod their heads in agreement, and experience a renewed sense of who they truly are and aspire to be. A real lifesaver for anyone who ever (wrongly) thought they'd "missed the boat"!

For booking information, Call 602-TOP-DOGS (602-867-3647)
or send us an e-mail TODAY!